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SAP Certified Associate - Implementation Consultant - SAP Customer Data Platform Sample Questions (Q52-Q57):

NEW QUESTION # 52
Which tab in the customer dashboard shows the segments of the customer profile?

A. Overview
B. Details
C. Activities
D. Trust

Answer: A

Explanation:
In the SAP Customer Data Platform, the customer dashboard provides a comprehensive view of individual customer profiles, including their attributes, behaviors, and interactions with the brand. To view the segments a customer profile belongs to:
B . Overview: The "Overview" tab in the customer dashboard is designed to provide a holistic view of the customer profile, which includes the segments the customer is part of. This tab aggregates essential information about the customer, including demographic details, interaction history, and their categorization into various segments based on predefined criteria. This segmentation allows businesses to understand customer preferences and behaviors better, enabling targeted engagement strategies.
The "Overview" tab serves as the central hub for accessing a broad spectrum of customer data, making it an invaluable tool for gaining insights and driving personalized customer experiences.
Reference:
SAP Customer Data Platform user guide on navigating the customer dashboard.
Tutorials on customer segmentation and profile management within the SAP Customer Data Platform.

NEW QUESTION # 53
Which of the following can be used as audience conditions? Note: There are 3 correct answers to this question.

A. Event
B. Action
C. Profile attribute
D. Indicator
E. Segment

Answer: C,D,E

Explanation:
In the SAP Customer Data Platform, audiences are groups of customers that marketers can target in marketing campaigns. Marketers build audiences by applying conditions to profile attributes, segments, and activity indicators. These conditions help in defining the specific characteristics of the audience members based on their profiles and behaviors. Reference = Audiences | SAP Help Portal, Creating Audiences - SAP Learning

NEW QUESTION # 54
You want to create a calculated indicator.
What attributes from the customer schema can you use? Note: There are 3 correct answers to this question.

A. Profile
B. Segments
C. Activity indicators
D. Actions
E. Events

Answer: A,C,E

Explanation:
When creating a calculated indicator within the SAP Customer Data Platform, you can utilize attributes from the customer schema such as Events (B), Profile , and Activity indicators (D). These attributes can be combined in a mathematical equation to create a new indicator that reflects complex calculations. For example, you can use numeric profile attributes, activity indicators, or activities from the CDP schema to calculate the new indicator, and you can also apply conditions to narrow down the customer profiles to which the calculation will be applied.
Reference = This information is supported by the SAP Help Portal documentation on creating a calculated activity indicator1 and activity indicator calculation2.
In the SAP Customer Data Platform, when creating a calculated indicator, certain attributes from the customer schema are pivotal for defining complex metrics that provide deeper insights into customer behaviors and preferences. The attributes you can use include:
B . Events: These attributes encompass various customer interactions and behaviors captured as events, such as purchases, website visits, or engagement with marketing campaigns. Events can be used to calculate indicators that reflect customer activity levels, preferences, or engagement patterns.
C . Profile: Profile attributes contain demographic and personal information about the customer, such as age, location, preferences, and more. These attributes can be used in calculated indicators to segment customers, personalize experiences, or predict customer behaviors based on their profiles.
D . Activity indicators: These are metrics or flags derived from customer activities and behaviors, such as frequency of purchases, average transaction value, or recent engagement. Using activity indicators to create calculated indicators allows for the synthesis of complex metrics that can measure customer loyalty, lifetime value, or risk of churn.
By leveraging these attributes, calculated indicators can provide multifaceted insights into customer behavior, preferences, and value, driving more informed business decisions and personalized customer experiences.
Reference:
SAP Customer Data Platform documentation on creating calculated indicators and using customer schema attributes.
Best practices for leveraging customer data attributes in the SAP Customer Data Platform for advanced analytics and segmentation.

NEW QUESTION # 55
Which functionalities are always used when ingesting customer data into SAP Customer Data Platform? Note: There are 2 correct answers to this question.

A. Segments
B. Source applications
C. Audiences
D. Events

Answer: B,D

Explanation:
The SAP Customer Data Platform ingests data from various source applications to build a coherent view of the customers. It defines a customer schema to create a common data model for all incoming customer data. Events are also a part of the data ingestion process, as they represent the actions taken by customers and are crucial for creating a complete customer profile. Reference = SAP Customer Data Platform | SAP Help Portal, How does SAP Customer Data Platform do it? - SAP Learning

NEW QUESTION # 56
You want to ingest a single event by ID. Which URL do you need to use?

A. /api/businessunits/{businessUnitId}/applications/{applicationId}/external/externalld}/events
B. /api/businessunits/{business UnitId}/views/{viewld}/customers/{customerId}
C. /api/businessunits/{businessUnitId}/views/{viewld}/customers/{customerId}/activities
D. /api/businessunits/{businessUnitId}/applications/{applicationId}/dataevents/{dataEventId}/ event

Answer: D

Explanation:
To ingest a single event by ID in the SAP Customer Data Platform, the appropriate API endpoint must be used that specifically allows for the identification and ingestion of an event based on its unique identifier:
B . /api/businessunits/{businessUnitId}/applications/{applicationId}/dataevents/{dataEventId}/event: This API endpoint is structured to target a specific event within the context of a business unit and application, using the unique event ID (dataEventId) to precisely locate and ingest the event in question. The endpoint's structure facilitates the targeted ingestion of events, ensuring that the correct event is processed and incorporated into the platform based on its unique identifier.
This method allows for precise control over event ingestion, enabling the integration of specific events into the customer data platform as needed, based on their unique identifiers.
Reference:
SAP Customer Data Platform API documentation detailing endpoints for event ingestion.
Technical guides on ingesting events into the SAP Customer Data Platform using API calls.

NEW QUESTION # 57
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